Why is being cruelty-free important to you? Logical Harmony: Jeffree Star Cosmetics was recently added to the Cruelty-Free Brand List here on Logical Harmony and is also certified by both PETA and Leaping Bunny. My brand has grown so fast from social media and I don’t know how life would be without be logging onto MySpace for the first time 10 years ago! From the beginning of the “internet famous” era until now, I’ve evolved and went with the flow of change, always changing my makeup looks, fashion, and vision. Jeffree Star: I like to say I have Internet Immorality. How has social media played a role in expanding Jeffree Star Cosmetics? Now YouTube and Instagram seem to be amazing platforms for you. Logical Harmony: A lot of us remember you from the MySpace days. My assistant and I are on social media all day talking with them, answering questions and sharing other artists work. The most amazing part is getting to be so close with the customer. I never imagined in a million years that my brand would grow this quickly! It opened the doors on Nov 27th 2014 and it’s been a whirlwind! I’ve learned to be patient and let everything organically happen. Jeffree Star: The biggest and hardest one: Patience. As it’s gotten larger, what lessons have you learned along the way? Logical Harmony: It’s been amazing to watch your business grow. I’m here to make sure that doesn’t happen! So often as consumers, we’re disappointed at products and their lack of quality. It was only later on in life was I confident enough to try to create my own brand! My vision from day one was to deliver only products that worked and did exactly what they say. I found art and makeup, it changed my life. When you come from a poor background and a family full of alcoholics, you don’t fully understand what that means when you’re a little kid. I would spend hours every night recreating looks I saw in my mother’s Cosmo magazines and it was my escape. Jeffree Star: I’ve been a makeup artist since I was 12 and it was always a dream of mine back them to have my own line. Logical Harmony: What inspired you to start Jeffree Star Cosmetics? What was your vision for the brand? Jeffree Star Cosmetics has been growing so fast and he has quite the beauty empire to run. In this Q&A interview, we talk about how Jeffree Star Cosmetics came about, the impact of social media, and why being cruelty-free matters.Ĭontinue reading A Logical Harmony Exclusive Interview with Jeffree Star! I am SO excited to be able to share this interview with you!When I suggested a quick interview to Jeffree, I was not expecting him to agree because he’s so busy. He was very transparent and honest about everything. Working with Jeffree to get his brand on the list was a great experience. People have been asking about his line for ages and I am very excited to have been able to add them to the Cruelty-Free Brands List. I’ve worked in PR, graphic design, and business development.Recently Jeffree Star Cosmetics was approved as cruelty-free and vegan by Logical Harmony. Aside from makeup, I have a bachelor’s degree from The Ohio State University in New Media Communication. I have experience working in editorial, commercial, and special effects as well. I’m constantly learning and improving, educating myself on the ever-changing trends in beauty and staying up to date on up and coming trends. Most commonly I work on brides and bridesmaids and I take the importance of the day very seriously! I use professional products ranging from RCMA and Make Up For Ever. I work very hard to create beautiful looks and completely satisfy my clients needs by offering a wide variety of styles. I have worked for the last 12+ years in the industry. I am originally self-taught and later became a licensed professional makeup artist. I'm Katilyn (pronounced kate-lyn) and I have a passion for makeup artistry.
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